MultiChannel retail software solution, point of sale solution, email marketing service

Palindrome Software Labs
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Email Marketing

Email Marketing is considered today as one of the most powerful marketing techniques with very high return of Investment.


Experts and small businesses agree:


54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts. - DMA Interactive


  • 1. It's Inexpensive
    Email marketing is an affordable way to stretch a tight marketing budget - and whose aren't these days? Unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

    2. It's Effective
    Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list.

    Overall, email communications sent to your prospect and customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.

    3. It's Immediate
    Email marketing has two great advantages over other marketing vehicles. First, with the self-service tools available, anyone can create and send compelling email newsletters, promotions, announcements or more in hours or days. No agency or production time is required to create and send professional communications. Second, email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service", or to "attend this event". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

    4. It's Measurable
    Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of "opens", which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, and in a many cases, who actually clicked on those links.

    5. RiteCart Makes it Easy!
    Included in the RiteCart tool is the Marketing Manager Module. This module provides you with capability to search for leads in your database, to extract them based on various filters like age, location, gender and purchase behaviors, to create list segmentation and targeting capabilities, as well as, to track and report automatically.

    Our analytical tool helps you to analyse response to your different marketing campaigns. This allows you to make your future marketing campaigns much more effective, an edge; you would like to have on your competitors!

    Also now you are free to concentrate on your unique message while the rest is taken care for you.

    6. As Service
    Even if you are not a RiteCart customer, we do provide services for email marketing. With trained and skilled professionals in our team for template design, email marketing and helping in you every step of your campaign, you will find these processes completely hassle free.

    We offer this service from offshore, so prices are something which you cannot find elsewhere.


With our quality and assurance, it is time to put email marketing to work for your business!

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